Summary of Rocket by M. J. Silverstein, D. Bolden, R. Jacobsen, and R. Sajdeh

For most companies, the road to success is paved with hard work over the course of years and years, taking one small step at a time. But then there are some companies – rocket companies – that take off unexpectedly to achieve massive success in a way that seems to defy all logic and expectations.

So what’s their secret?

 

For most companies, the road to success is paved with hard work over the course of years and years, taking one small step at a time. But then there are some companies – rocket companies – that take off unexpectedly to achieve massive success in a way that seems to defy all logic and expectations.

So what’s their secret?

Well, at the heart of many of these companies’ success is their relationship with their customers; you should never underestimate the power of an engaged, loyal customer to spread the gospel of your brand.

And while this is a core aspect of many companies’ overall strategies, it is just one of the many lessons to be learned from some of the most successful companies in the world today.

Published on 2024-02-09 by Audiobooks


Categories: Entrepreneurship

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